Christophe Casenave, Head of Category Management and Sales Cinema Products, Carl Zeiss AG
Film productions in general, and VFX productions in particular, are striving for efficiency, driven by the high demand for streaming content. The well-established VFX workflows are being updated with new technologies like virtual production, which allow for the final production of pixels on set and offer new levels of flexibility. One of the major challenges these teams are encountering is the matching of the look of the CGI with the look of the physical lens, especially when the glass shows very strong characteristics, as seen with popular vintage lenses. Matching the look is mainly achieved with a lot of manual work in post-production and relies on guesswork to reproduce lens characteristics, which makes it difficult to scale and to use with real-time tools. Optimizing virtual production processes and making the images produced even more cinematic will be the major challenge in the near future.
Markus Manninen, Managing Director, Goodbye Kansas Studios
At Goodbye Kansas Studios, we see a continued high demand from clients to get visual effects work done during 2023. In particular, the episodic segment is continuing the trend of setting higher expectations of visual complexity and quality, with the effect being that clients are reaching out earlier to secure resources that are able to accomplish complex shots and scenes. We expect to see more strategic relationships between vendors and clients as a result.
The open source of core tools and capabilities will become a much more integral part of next-generation tools, workflows and processes in 2023. Virtual production is clearly here to stay, even as on-location work continues to grow during 2023.
David Patton, CEO, Jellyfish Pictures
As we navigate the expanding VFX landscape, 2023 will see us continue to build new global collaborative workflows – not only to break down the geographical barriers when it comes to sourcing talent, but also to allow us to build more speed, scale, agility and sustainability in delivering new projects.
With this in mind, Jellyfish Pictures has been harnessing the power of Cloud technology, working closely with providers such as Microsoft Azure, Hammerspace and HP to optimize our internal pipelines and boost productivity. Using modern Cloud-based solutions empower our artists to create the same standard of work as they would within a studio environment, no matter where they are in the world. In addition, the rapid rise of virtual production has also taken the industry by storm.
Gaurav Gupta, CEO, FutureWorks Media Limited
This year, we’ll be back to ‘business as usual,’ though the world we live in is not the same. The deep transformation our lives and our industry have been through will continue to permeate throughout 2023.
Thanks to the new ways in which consumers access content, there’s never been so much demand for our services. I’m talking not only about traditional feature films, but also high-end episodic productions. The pressure to deliver large amounts of high-quality shots around tight deadlines has set recruitment teams on fire – with no signs of slowing down anytime soon.